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 | | TAKE THE LEAD WITH THE CONSERVATORIES ONLINE WEBSITE SERIES | | | eBuilders Ltd | | 02/10/2006 | | |
eBuilders Announces New Opportunities for Lead Generation
Such opportunities do not arise often but eBuilders Ltd, which operates the consumer home improvement website and lead generator, is offering a limited number of additional sponsorship and commission-only lead generation partnerships on its websites.
Following an increase in demand for information for home improvement products and services from visitors to the eBuilders websites - which include AlmostImpartial/Guide.com, and Double-Glazing-uk.com - the company is increasing the number of Content Sponsorships and Partnerships it hosts. Interest in conservatories has been especially strong with more than 37,500 conservatory related enquiries during 2005. In addition there were more than 14,000 enquiries for replacement windows and, through the broader range of eBuilders home improvement web sites, more than 10,000 sales enquiries for kitchens.
Content sponsorships offer the opportunity for companies to have their own branded page of content within the world's busiest home improvement advice websites. Although the content itself must be of high quality and offer browsers sound and honest advice, the opportunities for lead generation are enormous, with ConservatoriesOnline.com and its 'sister' sites directly generating an estimated 100,000 plus confirmed sales leads for its sponsors and advertisers last year alone. Links took visitors through to the home websites of advertisers and sponsors with an incredible 1 million visitors taking advantage of the facility, which resulted in an estimated 50,000 additional sales leads.
eBuilders is also inviting enquiries from companies that operate professional direct sales teams who may wish to enter into commission-based partnership arrangements. This has been one of the more most successful areas for the eBuilders portfolio in which eBuilders takes a commission on any sales generated as a result of leads gained through the website - no sale, no fee!
Highly successful examples of existing partnerships include those for Conservatory Blinds, and Conservatory Furniture. New opportunities exist for product groups such as Portable Air Conditioning Units, and All Glass Conservatories, both of which attract enquiries but which currently cannot be passed on. A number of other product groups are also available.
Barry Dunlop of eBuilders says that these are the most exciting features of his website portfolio for home improvement companies: 'The sponsored content is key to the success of ConservatoriesOnline.com and our other sites, as the quality must be first rate to maintain the integrity of the information we offer. Our commission partnerships are very satisfying because of course both we and our partners only make money when the sale is completed; this represents a key area of revenue for us, such is the number of high quality leads that our sites generate.'
eBuilders is developing its websites as use of the Internet reaches an all time high. In Britain alone over 29 million people (64% of adults) are now online with 50% of these using the web daily. 88% of adults online research products and over 50% now buy regularly on the internet.
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